This is especially relevant to situations where a proposed decision or action is likely to draw a mixed response from either individual stakeholders or special interest groups.
Providing the opportunity for stakeholders to be heard and listened to in a respectful manner is important in achieving understanding, if not acceptance.
Engagement with critical stakeholders should begin at the planning stage so that, where feasible, suggestions put forward can be reasonably considered and possibly even adopted.
The challenge is to try to keep as many on-side as possible. Consultation should not be used to try to disguise a decision already adopted.
When SRG works alongside clients to engage with interest groups we adopt the following approach:
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Map and prioritise stakeholders and special interest groups
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Engage one-on-one with key influencers to understanding their views and concerns, and to identify possible areas of compromise
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Provide stakeholders with the opportunity to be heard, usually via small group discussions
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Create online platforms to delivery factual information and outcomes
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Establish channels for ongoing two-way engagement and feedback
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Respond positively to issues as they arise
Our success in this field is highlighted by client reactions
Our clients identified have been kept confidential for privacy reasons